Ninh Thuan is part of the tourism triangles of Dalat, Nha Trang, and Phan Rang. Tourists may rest at Ca Na Tourist Site, swim at Ninh Chu Beach, Vinh Hy Bay, climb Da Trang Mountain, view natural wildlife in Phan Rang Reservation, or see Pi Nang Tac Stone Trap while they come.

Ninh Thuan has Cham ethnic characteristics culture, which stamps in local custom, Cham dance, art, ceramics, brocade, and Cham towers’ agriculture. Po Klong Garai and Porome are well-known towers.

Nowadays, Cham people maintain matriarchy, a valued Vietnamese legacy, as well as distinctive festivals such as Kate and Cha Bun rituals, Royal Idiladha and Ra Glai Tribe celebrations, and other rites such as digging a ditch, damming up, and planting fresh rice. Kate Ceremony is the largest and most cheerful Cham event, held in Ninh Thuan and Binh Thuan Provinces. The ritual honors Cham national heroes, ancestors, deities, King Poklong and King Porome, and is celebrated at Poklong Garai and other Cham Towers.