Where Are Vietnamese Travelers Heading in 2026?
Da Nang Tops Domestic Travel Searches
Da Nang was the most searched domestic travel destination among Vietnamese travelers in the first half of 2026, according to Booking.com search data reported by VOV.
The coastal city recorded a 25% increase in search interest compared with the same period in 2025, maintaining its position at the top of the domestic destination rankings.
Da Nang continues to attract travelers with its beaches and convenient location, which also makes it a gateway to nearby cultural and heritage attractions.
Ho Chi Minh City ranked second, followed by Nha Trang. Ninh Binh, Nha Trang and Phu Quoc also recorded search growth of more than 20% compared with the same period in 2025. Other destinations, including Quy Nhon, Cam Ranh and Can Tho, also saw increased search interest.
Beach Destinations Remain Popular
Coastal destinations continued to play an important role in Vietnamese travelers’ holiday plans. According to Booking.com data cited by VOV, beach destinations accounted for half of the ten most-searched domestic destinations.
This preference is also reflected in Booking.com’s travel research, which found that 92% of Vietnamese travelers considered easy access to beautiful beaches an important factor when choosing a holiday destination.
The findings highlight the continued appeal of seaside holidays among Vietnamese travelers.
Bangkok Leads International Travel Searches
For international travel, destinations in the Asia-Pacific region dominated Vietnamese travelers’ searches during the first half of 2026. All ten of the most-searched international cities were located in this region.
Thailand ranked as the most-searched country, while Bangkok took first place among international cities.
Other cities mentioned among the popular international destinations included Kuala Lumpur, Tokyo, Seoul and Singapore. Their regional accessibility and diverse travel experiences make them attractive options for Vietnamese visitors.
China Gains Ground Among Vietnamese Travelers
One of the notable developments in the first half of 2026 was the growing interest in China as an international travel destination.
China rose to third place among the most-searched countries by Vietnamese travelers, up from tenth place during the same period in 2025.
Chinese cities also made significant progress in the rankings. Beijing climbed 26 places to rank eighth, while Shanghai rose 11 places to seventh, entering the top ten most-searched international cities.
These changes indicate growing online interest among Vietnamese travelers in exploring destinations across China.
Nightlife and Entertainment Matter to Travelers
In addition to beaches and cultural attractions, nightlife and entertainment remain important considerations when Vietnamese travelers choose where to go.
Booking.com research cited by VOV found that 87% of Vietnamese travelers considered nightlife and entertainment activities important factors in their destination choices.
This highlights the appeal of destinations offering a variety of experiences, from dining and shopping to evening entertainment.
What the 2026 Travel Trends Tell Us
The search data for the first half of 2026 reveal several clear patterns in Vietnamese travel preferences. Da Nang remains the leading domestic destination, while Bangkok tops international city searches. Meanwhile, interest in China is growing, and beach holidays continue to be an important part of travel planning.
These findings offer a snapshot of where Vietnamese travelers are showing the greatest interest in 2026. It is important to note that search rankings reflect online travel interest, not actual visitor numbers or confirmed bookings.
